Nov 2, 2018
A scarcity mindset is one in which we put all of our time and
energy into business and therefore the family must suffer. However,
it doesn't have to be like that; time abundance at both work and
home is possible when directed. A scarcity mindset isn't a time
issue but an attention issue. - Aaron
Do you have a scarcity mindset that's keeping you from
being productive at work and enjoying your family, friendships, and
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On Wellness Force Radio episode 242, Co-Founder and
President of LIFEAID Beverage Company, Aaron Hinde, shares the difference between
having a time issue and an intention issue, business and life
lessons he's learned from the growth of LIFEAID, and why saying "no
problem" and "no worries" is actually taking away from improving
your daily gratitude practice.
Discover how to thrive and
live a life full of abundance with Aaron's ATM
[tweetthis]"While it's easy to maintain momentum, it's so hard
to create it. You can't just drop everything on focus on one thing.
You have to keep everything from the little things to relationships
at full momentum." - @aaronhinde on @wellnessforce Radio episode
Click here to learn more about LIFEAID and where to find
it at a store near you!
At LIFEAID, we fuel your
passion with our clean and refreshing nutritional blends. Can
you say the same about those other one-dimensional products whose
“blend” is a bunch of additives, sugar, and added caffeine?
Our products are tailored for your active lifestyle – without
all the junk.
Based in Santa Cruz, California, LIFEAID is an independent brand
– not a subsidiary of a large beverage conglomerate. That
spirit of independence is reflected in our company culture, the
products we offer and the communities we serve. Join us as we show
the world there is a better way.
Listen To Episode 242 As Aaron Hinde Uncovers:
- How they've formulated their beverages including the FocusAID
drink with nootropics.
- The start of LIFEAID with his business partner, Orion, and how
much their business has grown since the beginning.
- His previous chiropractic practice and why he
decided to leave it to start LIFEAID.
- What he and his business partner have learned
together about business and the beverage industry since their 2011
- How taking liquid vs. solid supplements compare as far as
- The biggest hurdles they've experienced as far as research and
development of their products.
- Various ups and downs he's experienced both professionally and
personally during the life of the company.
- How it's possible to have a business and be there for your
family and personal life.
- What changes he made to help his relationship with his wife
come back to life when his work schedule became very busy.
- His acronym ATM (Alignment - Trajectory -
Momentum) for living a great life and thriving as an
- The relationship he had with money as a child compared to now
as an adult and business owner.
- Various hats he has worn as an entrepreneur and how he had to
dig and discover his own unique abilities and strengths.
- Why saying "no problem" and "no worries" is taking away from
improving your gratitude practice.
- The difference in mindset between "I get to" and "I have
- Steps to take to get on a positive trajectory and how to change
things if you're on a negative trajectory.
- How he and his team created momentum for LIFEAID in the beverage market when it
came to promotion at events and in gyms.
- Their focus on helping get the soda and sugary beverages away
from people and providing them with something beneficial.
Power Quotes From The Show
"A scarcity mindset is one in which we put all of our time and
energy into business and therefore the family must suffer. A
scarcity mindset isn't a time issue but an attention issue." -
@aaronhinde of @DrinkLIFEAID on @wellnessforce Radio episode 242
"We're all on a trajectory whether it's positive or negative. So
many young people want velocity and for things to happen right now
but if you're on a negative trajectory, you're going to crash and
burn even faster. Your trajectory has to be positive and all the
fundamentals have to be in place. If the trajectory is right, the
velocity will eventually come." - Aaron Hinde
"While it's easy to maintain momentum, it's so hard to create
it. You can't just drop everything on focus on one thing. You have
to keep everything from the little things to relationships at full
momentum. Momentum fueled with the right trajectory and alignment
towards a common goal with your team will help you crush
it." - Aaron Hinde
"The key is to not let your negative thoughts to keep
circulating in your mind because otherwise, you will end up
manifesting that negativity. We can never get rid of our
demons but there are tactics to control the negative head talk.
When we control the negative head talk, we can switch over to an
appreciation mindset." - Aaron Hinde
Links From Today's Show
LIFEAID founders Orion Melehan and Aaron Hinde first
met in a Crossfit Box in Santa Cruz, California, in 2009. Melehan
was a Certified Financial Planner and Hinde was a sports
chiropractor who worked with many local athletes. A friendship was
quickly struck, which later evolved into a business partnership.
The two were convinced that conscious consumers would start to
demand alternatives to high sugar, high caffeine, and artificial
mass market drinks.
They were equally convinced that consumers
were looking for more functionality than the caffeine found in
energy drinks or isotonic sports drinks. After months of
brainstorming and collaboration, they created their vision for
LIFEAID and funded it with a mere $30,000 apiece. Melehan’s
financial expertise helped craft the business plan. Hinde’s
background in nutrition and chiropractic care proved essential when
developing LIFEAID products as he worked with their team of a
biochemist and beverage scientists. LIFEAID now makes six
specially-formulated blends, plus a protein/carb food pouch
Fast forward to today and the company’s products can be found
in hundreds of golf courses, thousands of gyms, and nationwide in
fine retailers such as Whole Foods, Sprouts, and The Vitamin
Shoppe. FITAID is the official recovery drink of the 2017
CrossFit Games LIFEAID remains an independent brand run by its
founders – not a subsidiary of a large beverage conglomerate.
That spirit of independence is reflected in their company
culture, the products they offer and the communities they