Jul 26, 2022
We're all pre-diabetic; we're all pre-hearing loss, right? At
some point, if you live long enough, that stuff begins to stop
working in the body but you get to choose on the spectrum when that
happens. Do you want that to happen when you're 100 or when you're
50? When you have ketones and protein in your system at the same
time, it helps muscle protein synthesis happen quicker. Ketones and
the ketogenic diet actually have the ability to rescue the brain
function in Alzheimer's patients and reverse it. - Michael
Brandt
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Wellness + Wisdom Episode 459
CEO and Co-Founder of H.V.M.N., Michael
Brandt, shares how their product, Ketone-IQ™, provides a healthy source of energy from
the inside out, explains how the ancient fuel of ketones reverses
aging, unpacks the pre-diabetic impact + looks at how our modern
world has impacted our natural ability to create ketones on its
own.
How do we do it all? How do we get sharp cognition + energy without
having to take stimulants all the time?
Whether you're a busy parent, an entrepreneur, or just
have a busy schedule that makes you feel burnt out - exogenous
ketone supplements are one of the most powerful biohacks that can help your body
+ brain function better.
Meet H.V.M.N.'s Ketone-IQ™
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Get Your Fuel From Ketones
Looking for a cleaner brain fuel? Just one daily serving of
Ketone-IQ™️ will help you feel sharper, more focused, and ready to
take on the day
Ketones are nature’s superfuel, proven to support energy, focus,
endurance, and more. Developed alongside the U.S. military and top
universities, Ketone-IQ™ delivers all those benefits in one drink.
No caffeine, no sugar—just clean, on-demand energy for superior
physical and cognitive performance.
Optimal Blood Ketone Levels for 4 Hours
Did you know that ketones provide the most benefits at a certain
range? With Ketone-IQ™, you can stay at these levels for up to 4
hours — much longer than other drinkable ketones.
Fueling with ketones takes you to a place where everything flows
— a gentle, clean boost of energy without the jitters or racing
heart.
Built to support endurance and recovery, Ketone-IQ™️ is used by
high performers of all types, from Navy SEALs and Tour de France
cyclists to athletes in every major sport in the U.S.
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Listen To Episode 459 As Michael Brandt Uncovers:
[1:30] Hacking Our Body's Ancient Systems + The Truth About
Ketones
- Michael Brandt
- KetoCon Austin 2022
- How Michael's team has hacked the body's ancient systems with their H.V.M.N.
products.
- Unpacking why ketones and the keto diet are having a big moment
in the health and wellness industries.
- The fact that the human body has always been producing ketones on its own but our
modern world has been making this harder for us to do.
- Why we're still struggling to help people be aware of how toxic
processed sugars and other ingredients are on our health.
- Exploring why not all calories are the same and the direct
impact of these hazardous processed ingredients.
- Why a shot of ketones like H.V.M.N.'s formula is a great way to
get extra energy because it doesn't create oxidative stress like
carbohydrates do.
[16:00] The Optimized Max Benefits of Ketones
- Neurohacker
- All of the research they have done at H.V.M.N. from nootropics to now the Ketone-IQ™
to learn how to optimize the human body.
- Breaking down the science of ketones and why it's not just
something a person can easily buy at the store like a supplement
for example.
- How oxidative stress impacts our
metabolism and how our energy and even behavior is wired.
- The 6 million contract that they made with the U.S. Department
of Defense.
- How much money actually goes into training just one. US Navy
S.E.A.L.
- Digging deep into how metabolism impacts us now and in both the short
and long-term future.
- Why we should care more about our metabolic health.
- Explaining how Ketone-IQ™ is a much better afternoon pick-me-up
than what you're probably drinking or eating.
[28:24] The Key to Improving Metabolic Health
- What happens to the body when we don't give it proper fuel and
our metabolic health goes downhill.
- Why understanding your insulin resistance is so key for your
wellbeing.
- How insulin works and why it can't do it's job properly if we
keep spiking our glucose levels and need more and
more insulin.
- Why we're all essentially pre-diabetic and how we treat our
bodies with nutrition matters so much.
- The fact that anyone can benefit from ketones as they use it as
a sustainable fuel source.
- Comparing ketones and the energy that fats, proteins, and
carbohydrates give us.
- The fact that the human body simply metabolizes ketones where
there is too much of them and you don't need insulin to help with
that process.
- Why we can consider Alzheimer's to be Type 3 Diabetes because
it is mainly has to do with metabolic dysfunction of the neurons
due to insulting resistance.
- Stephen Cunnane - Can Ketones Slow Down
Alzheimer’s?
- Research that is being done on reversing Alzheimer's with a
ketogenic diet.
[35:50] How to Best Consume Ketones
- Best practices for consuming ketones and if you can pair
Ketone-IQ™ with other foods.
- How most people consume Ketone-IQ™ and when during their
day.
- Why you don't need to have Ketone-IQ™ with other foods
necessarily.
- How athletes take Ketone-IQ™ strategically after their workouts.
- Why ketones are most present when you're in endurance
mode.
- 432 Barton Scott
- Exploring whether or not we can become dependent on
ketones.
- Is it best to eat meat right away after it's cooked or is
okay later too?
- Modern foods like margarine, oat milks and why they're not
great for us or the environment.
- Following the middle path and how Ketone-IQ™ applies to
it.
[48:20] Priming Other Good Behaviors with Ketone-IQ™
- How Ketone-IQ™ and other health products will help prime you
for other good behaviors throughout the
day.
- Tips to help you stay out of an all day carbohydrate
cycle.
- The history of Kellogg Cereal and why they were focusing on
mass population control and lowering their libidos by encouraging
people to eat a lot of carbohydrates.
- Where companies should be putting all of their focus to help
people thrive and live life well.
- Michael's mission with H.V.M.N. and why it goes so much farther
beyond than just science.
- He and Josh's experience running marathons.
- Why metabolic health plays the ultimate role in keeping the
body in homeostasis.
- How Michael conquered his marathon and was able to have a time
below 3 hours by finding ways to make it easier for him.
- What you can do to get to a place of better flow and be relaxed
when you run.
- His advice for all runners and those who would like
to get into the sport.
[1:05:00] The Seasons of Life & Achieving a Flow State
- Why Josh doesn't agree with David Goggins and smashing the gas
pedal 24/7.
- Exploring the different seasons of life when sometimes
we're busier, need to be more still, and eventually come back to
the middle.
- The difference between being in a smooth flow state and upping the ante to the point that
you exhaust yourself.
- Why it does more harm than good to overestimate how much you're
going to do in a day or in a week even.
- How Michael prepared himself to be able to do a marathon in
less than 3 hours by showing up every day and being consistent
without pushing too hard.
- Brian Tracy
[1:13:00] The Cognitive Mental Benefits of Ketones
- Breaking down the mental benefits of ketones like
Ketone-IQ™.
- The connection between mental disorders and metabolic
dysfunction.
- Why it's incredible and strange that we need to intellectualize
spirituality in our Western society.
- The power of tuning in and knowing that we feel good in our
bodies on our own.
- World-class manifestation of our unique and
individual gifts with examples of Kobe Bryant and Maya
Angelou.
- How we can express our unique orbs and abilities to be in
greater alignment with our purpose.
[1:25:50] Optimizing The Human Experience with Financial
Intelligence
- Unpacking financial intelligence and how
it comes into play in the Wellness Pentagon.
- Let My People Go Surfing: The
Education of a Reluctant Businessman by Yvon
Chouinard
- How the CEO of Patagonia, Yvon Chouinard, used his glowing orb
of being an environmentalist and used that to create a greater
impact with Mother Earth and how we see clothing.
- Why you can't see money as something bad if you're trying to
make a dent whether that's in your own personal life or for the
world.
- Breaking down what money really is: spiritual energy to fuel our
mission(s) in life.
- How both Josh and Michael's stories and thoughts of money have
shifted over time.
1:35:00 H.V.M.N.'s Production of Ketone-IQ™
- The growth of H.V.M.N. and where the company is now at compared
to at the beginning.
- Their first launch with a nootropic, Nootrabox, and where they
went from in the human performance development space
from there.
- The experience they had on Shark Tank and why they purposely
said $40 million valuation for $2 million which is more than any
other company ever has on the show.
- Nootrabox on Shark Tank
- Their experience launching the first ketone
drink (Save 10% with code "JOSH") and the
Department of Defense was their first customer.
- The decision to take Version 1 of their product completely off
the market while they worked on Version 2 and the impact that had
on their business.
- Why the moment to start something new like launching a podcast
or a business idea is now.
- How Michael would define wellbeing and wellness in his
life.
Power Quotes From The Show
Understanding our Metabolic Health
"One of the key things to look at for metabolic health is
insulin resistance and when that happens, you feel more tired
because you don't have the fuel to keep you going. A lot of people
think that the answer is to keep eating even more but they can
become addicted to it and as that insulin resistance is still
happening - then people become diabetic. One of the big misnomers
about diabetes is that we pathologize it until this disease state
of either you have it or you don't but just like hearing loss we
are all somewhere on the spectrum and we are all pre-diabetic."
- Michael Brandt
How to Bend Your Reality to Live a More Meaningful Life
"What is a meaningful life? Take the signals that you think are
good in the world and amplify them as much as possible as much as
you can. Bend your reality and create more of what you want to see
in the world by controlling your thoughts on a day-to-day basis,
how you think about things, and how you manifest what is going on
around you happen at a larger scale. You can be the least spiritual
person but even just writing down your goals every day, breathing
them in, and thinking about them - with all of the time you spend
on it, you will manifest that reality." - Michael
Brandt
Ancient Fuel That Reverses Aging
"Why are special operators like the Department of Defense
interested in our Ketone-IQ™️ product? They're really interested in
our ketone drink as a metabolic superfuel because ketones are
efficient and they can turn into ATP cell energy. Think of your
metabolism like an engine and if you're fueling it with dirty fuel
you're going to have more gunk build up. Other types of fuel won't
cause a gunk build-up and might even clean out the gunk. Why do
some people seem older and more worn down than others? It's due to
a lot of things like attitude and mobility but if we zoom in on
metabolism, how much oxidative stress are you creating in that area
over decades of your life?" - Michael Brandt
Links From Today's
Show
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About Michael Brandt
Michael Brandt is the CEO and co-founder
of Health Via Modern Nutrition (H.V.M.N.).
He's an avid triathlete and marathoner (2:42 PR). Prior to
starting H.V.M.N., he received his BS in Computer Science & Design
at Stanford, was a Product Manager at Google, and Adjunct Professor
at the Academy of Art in SF. He has always been a leader, and
lifelong student, of designing products around new technologies and
emerging needs.