Oct 26, 2018
There's no exact amount of hard work that will guarantee
success. We often get caught up on what success really is but if we
can change that focus to 'hard work done consistently equals
progress' then we're sure to be better than
yesterday. - Matt Vincent
How can you become stronger by exploring your own inner
hate, self-loathing, and
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In Wellness Force Radio episode 240, Strength Athlete, Two
Times Highland Games Champion, Founder
of HVIII Brand Goods, Author of Training Lab, Matt Vincent, shares what steps you can take to
begin to own your power, how you can actually grow through hate,
and why your success is all up to you.
Find out what good can come from diving into
yourself to uncover and heal from your own
"Bring the fight; don't sit & wait for it to come to you. Be on
the offense of strategy because today's an opportunity. We're not
just surviving; we're going to thrive." - Matt Vincent
@matSOawesome of HVIII Brand Goods on @WellnessForce Radio episode
Click here to learn more about and buy from
HVIII Brand Goods
it out: H+Roman Numeral 'VIII') is a strong term that many
will find negative. Good. So do I. I refuse to not get better.
It is not an option. I will make the sacrifices necessary to be the
best. This attack on the self is necessary because if I don’t
train every day with the intention of destroying the old me,
then I’m missing something. This is the fire I feel, that I
want you to feel. This is the fire, the hate, the motivation
HVIII Brand Goods is a lifestyle brand that is based on a very
simple philosophy: Turn negativity into positive results. Everyone
has doubts, everyone worries about just how much they can
accomplish. Don't hide from those thoughts; let them drive you.
Find adventure, chase strength, build something. Whatever you
choose to do, put your whole self into it and enjoy yourself in the
process. The process is everything.
At HVIII Brand Goods, we make apparel and
accessories with an emphasis on style and quality. Every item we
create starts with a basic idea: Is this something we would want
for ourselves? If the answer is 'yes' then we obsess over getting
it just right so we can share it with you. Carrying the HVIII
Brand Goods message on your body is a statement of support, and we
take that seriously. Loyalty above all. You deserve our best,
and we attack every day with the purpose of giving it to you.
Listen To Episode 240 As Matt Vincent Uncovers:
- How he created the philosophy of HVIII Brand Goods: "The spirit
of self-improvement through
- This renewal of reconnecting with others and really looking for
a tribe through groups like
- The power of going outside of your own suffering and still be there for
your team so you can win together.
- His morning routine being relaxed vs. getting fired up with
exercise, movement, cold tub, and coffee.
- What he learned from the process he went through when his dad
passed away from pancreatic cancer.
- What the term 'hate' means to him and why he finds it so
- How he stays authentic in his social media
platforms, videos, and the HVIII brand.
- His past experience working in sales and what he took away from
- Levels of consciousness: How much he has
grown since he worked in sales to beginning HVIII.
- What he's learned about himself, success, and hard work by
completing tasks by himself compared to with his team.
- Why pain and trauma are not a competition and we're
all dealing with our own issues at our own full capacity.
- How he balances all aspects of his health, business, and
- What he does when finds he's out of balance with work and
- The inner work he did before he met his wife and how they've
both grown since then.
- How he defines himself and stays authentic to who he is.
- What the Highland Games is and what he loves the most about
throwing and being an athlete.
- His experience with injuries and what he went through mentally
during some of the toughest moments of his throwing career.
- Where he's planning for his company, HVIII Brand Goods, to go
in the future.
- The power of saying 'no' to what you don't want to do and
focusing on getting to do what you love.
- The most he's learned from his wife when it comes to strength
training and mindset.
Power Quotes From The Show
"I'm not obligated to train; I get to train. You can't outsource
progress. If you want to become stronger, more fit, and healthy,
all of that takes time and you get to put the time into it."- Matt
Vincent @matSOawesome on @WellnessForce Radio episode 240
"No one owes you success; the universe doesn't care. If this is
what you want, you do it but you do it for yourself and nobody
else. Quit focusing on the mindset of, 'If I just get there, all of
this will be okay,' because there is no 'there;' it's all just a
journey and a process. So, learn to live in that because that's
where we are now." - Matt Vincent
"'At some point, we have to realize that pain and
trauma are not a competition.' Everyone is dealing at 100% all
the time for them. People are just doing the best they can with the
tools they're given." - Matt Vincent quoting David
"Knowing yourself is so important. You have to dive into the
dark parts of yourself. Pretending they don't exist doesn't make
them not exist. If you've got darkness, that's okay. You don't get
to experience the good without the bad." - Matt
"I don't want me to care more about your success than you do.
That can't work; you have to care and be the one to instill it in
you that this is the standard, this is the line that we hold, and
this is non-negotiable. You have to hate yourself enough to do the
work. Good enough isn't good enough today. Perform when it counts
and like anything else, that's a knife that can be
sharpened." - Matt Vincent
" 'Comparison is the thief of joy.' Own your work and
do it for you. If you're doing it for someone else, that's not
sustainable either." - Matt Vincent
Links From Today's Show
About Matt Vincent
Matt Vincent is a traveling strength
athlete, two-time Highland Games World Champion, and founder of
HVIII Brand Goods. Through his travels, Matt was lucky enough to
spend time with exceptional people who were chasing strength,
fulfillment, and personal growth in every imaginable way. In Matt's
first book, Training Lab, he spelled out the philosophy of
“The HVIII,” and tried to capture the spirit of self-improvement
through self-loathing. This idea would serve as the spark that led
to HVIII Brand Goods and a ton of adventures afterward. Matt
chronicles his travels and conversations with people in the
strength game and beyond on his podcast UMSO.
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