Mac's company, Nudge Coach, is focused on helping health
coaches turn their passion into a sustainable business through
continuing education and a market-leading software platform. His
platform combines data from health tracking apps with a streamlined
notification and messaging system to enable coaches to better
manage deeper connections with their clients.
In today's show, Mac uncovers how literally anyone with the
desire to lose weight and change old habits now has a more powerful
way to do so with this cutting edge new technology.
Changing Old Habits With New Technology
Beyond the weight loss stories of people losing over 100lbs
with Nudge, his company is literally changing the landscape of how
coaches and trainers are working with clients; finally closing the
ever-widening gap in fitness between too much knowledge and too
I’ve mentioned previously on the podcast about our up and
coming Digital Health Coaching
groups where I’ve used
Nudge to help my clients get results, and I’m excited today to have
Mac share his insight and action steps to help uncover:
- How we can change old habits with new technology
- What your data says about your life
- Why fitness industry is fundamentally broken and how digital
health can save it
- How coaches, nutritionists, trainers and health & wellness
professionals can leverage this technology to grow
In an age of over-information, the modern day lifestyle now
demands more that the current fitness industry can handle.
What frustrated me most as a pro trainer after working in gyms
for 10 years was that I never really knew what my clients were
doing in the 165 hours they weren’t in session with me.
In over 10,000 sessions as a fitpro, I eventually became burnt
out with my clients not getting the results they deserved to
A New Paradigm
After stretching my coaching practice to include Group
Training, Corrective Exercise, Functional Diagnostic
Nutrition, Metabolic Typing, and getting certified in handfuls of
other fitness and wellness courses, I still intuitively felt that
something was missing from my toolset:
Increased client accountability.
The one thing that coaching and training for over a decade has
taught me, is that to have knowledge is one thing, but to execute
on that knowledge is another.
On a higher level, the uncomfortable truth in the wellness and
fitness industry today is that there is a massive gap
between knowing what to do and having the system in place to
actually do it.
This is where Digital Health Coaching has changed the
After seeing the power of digital health applications and
devices in late 2014 during a screening of the film "Personal
Gold," I drove home with the seed planted for an ultimate coaching
On the way home that night, I thought about how the 2012 USA
Olympic Women's Cycling team had won a silver medal using
quantified self, digital health and mHealth.
Then, a lighting bolt shot through my
I realized that the very same wellness technology that can
help win medals for athletes has the ubiquitous power to
help change poor health habits for regular people.
This began a 16 month journey in searching for the "dream
ecosystem" where I'd be able to coach clients using the
data their bodies created. After hunting, failing, and
getting knocked down, I finally found a platform called
"Nudge Coach" that changed my coaching and my business forever.
If you are a health coach, gym owner, fitness pro,
nutritionist and this sounds like it could help grow your business
and get your clients superior results, join me and Nudge for a free
webinar about using digital health to grow your current