Oct 8, 2019
The biggest thing that all entrepreneurs should be doing is to
be really in tune with our bodies and the signs that something is
wrong. It just kills the momentum in business when we stop taking
care of ourselves. So, paying attention to the signs and being
consistent with your routines such as fitness, diet, breathwork, or
plant medicine can help keep you on track and be
present. - Aaron Hinde
How can living a healthier, more mindful life impact
tribe, and career?
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Wellness Force Radio Episode 303
On Wellness Force Radio episode 303, Co-Founder and President
of LIFEAID Beverage Company
, Aaron Hinde
, joins us for a second
to take a deep dive into how you can cultivate mental
resilience and fortitude, how to expand your consciousness through
new ways of being, and how to be a good role model for your
children by adopting healthier habits for life.
Listen and learn more about Aaron's mission to help
people live life well and drink less sugar-loaded, highly
caffeinated beverages by
providing them with healthier ones that also taste
[1:30] Cultivating Patience & Perseverance
[16:00] The One Degree Difference
Why 99% of new beverage companies fail and what LifeAID's
secret is for being a strong brand. (16:00)
LifeAID's attitude of constantly looking at how they can
improve to offer their customers the very best beverages.
How he stays emotionally level throughout the day at work and
with his family.
The key to keeping your team in sync and operating at their
highest capacity. (19:30)
How bringing a 1-degree difference to the table can impact
your life, colleagues, and career
The recipe for success that made an impact on Aaron's
entrepreneurial path before and now with LifeAID.
The prosperous business and personal relationship he has
created with fellow LifeAID Co-Founder, Orion Melehan
Why there is no difference between work and personal life;
it's just life.
Importance of treating your co-workers as fellow human beings,
understanding their struggles, and providing them with healthy
The positive impact of spending more time in nature for your
physical, emotional, and spiritual
[26:00] Why Is Our Nation's Health Still So Poor?
Chronic disease and inflammation
that is still harming our population today.
Why doctors are still prescribing their patients with the same
during the 1960s.
The shock that our research on health is regressing and it's
almost 2020 yet we haven't made progress to cure cancer.
Importance of paying attention to which news source is
providing you with information on how to be healthy.
Current improvements we are now seeing as far as the increase
in the availability of organic food and other slow but progressive
His strong belief that liquid sugar
leading the way of our diabetes epidemic.
[34:35] Aaron's Past And The Future of LifeAid
Where he hopes to see both his and LifeAID's involvement in
the functional beverage and health industries in the future.
- John Mackey
His darkest days during the 2008 recession and filing for
bankruptcy but how those experiences gave him the boost he
How he stays centered on himself, his family, and everything
else important to him.
The powerful impact of uncovering who your mentors are and
finding out why you admire them so much to help you stay centered
on career goals.
[43:00] Aaron's Favorite Physical & Mindfulness Practices
- His favorite practices for being
present with himself and living in the moment.
Being completely present and fear simply cannot exist when you
want to focus on appreciating the moment.
How to end the cycle of working really hard until you end up
Health aches, pains, and issues he faces when he doesn't take
care of his physical body.
Mantras to remember when you're caught up with stress and
How to become a beacon for abundance and constant flow so that
the universe starts conspiring on your behalf.
- The Two Faces of
< ="1 3 "="true">[50:00] The Perfect Version of You
His experiences with using psilocybin
and the impact they had on his life and spirituality.
The decision his sister made to become a nun at 15
Other miraculous, spiritual moments and experiences he's seen
in other people's lives besides just his own.
How we come out as different people when we face our struggles
and accept challenges.
[57:00] Uniting With Your True Tribe
- The term, "tribe," and what it
means to him.
- What we can do now to begin providing more to our tribe.
Who you should turn to and who you can trust when uniting your
Which ways of being you should look for in people that go
above and beyond that of an average friend
to help you
decide who should be in your tribe.
Why you should be picky about the people who are in the small
group that you call a tribe. (1:00:00)
There's nothing wrong with considering someone an acquaintance
and not being close friends with them.
[1:03:40] Overcoming Our Deepest Struggles
Why you can face any struggle or challenge with the right
Life can beat us down but we don't have to choose to suffer
and can keep moving forward.
The paradigm between being in control of our lives vs. being a
victim of it. (1:04:20)
A powerful movement we are now seeing in men as they are being
in their deepest heart and present mind. (1:08:20)
The new masculine as the alpha male
of our past has
morphed and now knows how to get things done, be more responsible,
and hold space emotionally for their partners.
How Aaron was able to cultivate the qualities of the new alpha
What living life well means to him now compared to when Josh
interviewed him at Spartan Race in episode 242. (1:11:00)
- Wellness Force
Click here to
learn more about LIFEAID and where to find it at a store near
At LIFEAID, we fuel
your passion with our clean and refreshing nutritional blends.
Can you say the same about those other one-dimensional
products whose “blend” is a bunch of additives, sugar, and added
caffeine? Our products are tailored for your active lifestyle
– without all the junk.
Based in Santa Cruz, California, LIFEAID is an independent brand
– not a subsidiary of a large beverage conglomerate. That
spirit of independence is reflected in our company culture, the
products we offer and the communities we serve. Join us as we show
the world there is a better
Power Quotes From The Show
[click_to_tweet tweet="'When you're present, all of the weight
of the world can be on your shoulders and it's all lifted away
because it cannot co-exist with the fear, worry, anxiety of the
future or weight of the past.'- @aaronhinde of @DrinkLIFEAID"
quote="'When you're present, all of the weight of the world can be
on your shoulders and it's all lifted away because it cannot
co-exist with the fear, worry, anxiety of the future or weight of
the past.'- @aaronhinde of @DrinkLIFEAID"]
Being a Wellness Warrior For Our Children
"Kids are strictly in download mode from ages 0 to 7. They're
not even making rational decisions; they're just absorbing
everything. So, everything that they see us do, hear us say, and
what we teach them as parents will affect them either positively or
negatively for the rest of their lives. Everything that they have
to deal with is a result of us as parents and that responsibility
is heavy. So, do I speak to them in scarcity mode? Do I eat
McDonald's every day or do I eat clean? That programming can affect
these kids in perpetuity." - Aaron Hinde
Leading Your Brand With The Golden Rule
"There is no 'work' and there is no 'personal' life, it's just
life. So, we have to approach it like that and when personal things
come up, let's figure it out together. We can overcome all
obstacles but we have to treat people like human beings and treat
them as we or they want to be treated. It all comes back to the
super basic, Gold Rule we all should follow." - Aaron
Attracting Your True Tribe
"It's okay that you're not friends with everybody. It's okay
that not everybody is in your tribe because the great thing about a
tribe is that you attract who you're going to attract and you're
also going to repel who you're supposed to repel. If you're
authentic, then you'll attract people who are also authentic and on
that same wavelength and have a true tribe." - Aaron
Links From Today's Show
LIFEAID founders Orion
Melehan and Aaron Hinde first met in a Crossfit Box in Santa Cruz,
California, in 2009. Melehan was a Certified Financial Planner and
Hinde was a sports chiropractor who worked with many local
athletes. A friendship was quickly struck, which later evolved into
a business partnership. The two were convinced that conscious
consumers would start to demand alternatives to high sugar, high
caffeine, and artificial mass market drinks.
The Launch of LifeAID
They were equally convinced that consumers
were looking for more functionality than the caffeine found in
energy drinks or isotonic sports drinks. After months of
brainstorming and collaboration, they created their vision for
LIFEAID and funded it with a mere $30,000 apiece. Melehan’s
financial expertise helped craft the business plan. Hinde’s
background in nutrition and chiropractic care proved essential when
developing LIFEAID products as he worked with their team of a
biochemist and beverage scientists. LIFEAID now makes six
specially-formulated blends, plus a protein/carb food pouch
Fast forward to today and the company’s products can be found
in hundreds of golf courses, thousands of gyms, and nationwide in
fine retailers such as Whole Foods, Sprouts, and The Vitamin
Shoppe. FITAID is the official recovery drink of the 2017
CrossFit Games LIFEAID remains an independent brand run by its
founders – not a subsidiary of a large beverage conglomerate.
That spirit of independence is reflected in their company
culture, the products they offer and the communities they
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